About Me

Tracy_SP16_HeadshotRev. Tracy Kronzak, MPA

Tracy is a CRM implementation strategy, change management, and organizational leadership and technology adoption expert. She has 20 years of experience in the nonprofit sector and its related industries, including philanthropy, activism, research, technology management, and Salesforce CRM platform consulting – including 4 certifications.

Tracy frequently presents at conferences nationwide on CRM selection/implementation, technology strategy, and women in technology. She attended Cornell University, and holds a Master of Public Administration degree from New York University.

In August 2014, Tracy was recognized by Salesforce.org as a Community Hero for her contributions to the advancement of nonprofits using Salesforce. In July 2015, she was elected a Salesforce MVP. She presently serves on the Salesforce.org Nonprofit Starter Pack Advisory Board, is a current member of the Girlforce Leadership Team, and is co-creator of the Cloud TnT podcast. She is also a proud member of the NTEN.org community, having past served in an advisory capacity to its annual Nonprofit Technology and Leading Change conferences.

She is a member of the Temple of Isis in Geyserville, CA – a Goddess church community where she is an ordained Rev. Priestess. In her free time, she is a ceramic artist and potter, avid bicyclist, skier and hiker, and burgeoning markswoman.


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